Marketing and Outreach for the Academic Library : New Approaches and Initiatives
Marketing and Outreach for the Academic Library : New Approaches and Initiatives
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Author(s): Eden, Bradford Lee
ISBN No.: 9781442262546
Pages: 164
Year: 201605
Format: Trade Paper
Price: $ 85.56
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

This book, edited by Bradford Lee Eden, is the seventh in the series entitled Creating the 21st-Century Academic Library and it lives up to that title by offering readers innovative ideas on the topic. The 10 chapters in this book create a broad and thorough picture of outreach in academic libraries today, while also presenting well-researched ideas on the future of librarianship. The chapters describe diverse marketing and outreach programs at a wide variety of academic libraries. This approach ensures that any academic librarian will find programs that can they implement and assess in this work. The editor, Bradford Lee Eden, the Dean of Library Services at Valparaiso University, brings his considerable experience to edit a volume that is clear and concise in its approach to marketing and outreach in academic libraries. Eden, and the authors of these chapters, demonstrate the importance of marketing and outreach in academic libraries through both concrete examples and the research of others cited in the volume. The volume will be of good use to academic librarians, providing clear examples of a wide variety of marketing and outreach programs for academic libraries, while also making a strong case for the value of those programs in showcasing the services and resources of the modern academic library.


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