Introduction Chapter 1 From consultant to client: using a business-centered approach in classroom instruction Kelly Evans Chapter 2 Scholarly communication coaching: liaison librarians' shifting roles Todd Bruns, Steve Brantley, Kirstin Duffin Chapter 3 Driving partnerships for assessment and engagement: understanding users and outcomes Katy Mathuews Chapter 4 Embedding libraries in the university commercialization process Jason Dewland, Cynthia M. Elliott Chapter 5 Embedded support of adult students in the online environment Jessica Alverson, Susan Shultz Chapter 6 Creativity, collaboration, and connectedness: going radical with a librarian-faculty partnership to transform learning in the 21st century Troy Davis, Ann Marie Stock Chapter 7 Looking both ways: seeing the changing roles of librarians John Weed, Eric Willman, Dana Whitmire, Katherine A. Prentice, Kelley Minars Chapter 8 The "Commons" manager: coordinator and collaborator of new learning spaces in academic libraries Joseph Fennewald Chapter 9 Beyond the information commons: the evolution of The Hub Marissa Ball, Patricia Pereira-Pujol Chapter 10 MOOCs, digital badging, and embedded librarianship: intersections and advice JJ Pionke Chapter 11 Watch out for the bus: tales of cross-training, teams, and rotating duties in an academic law library Ashley Krenelka Chase Chapter 12 Surviving in a global environment: new skills for library development Apollo Abungu, Margaret Law Chapter 13 From communication to collaboration: developing the spectrum of activities for effective shared services at the University of California Emily S. Lin Chapter 14 Supporting research through partnership Linda O'Brien, Joanna Richardson Index About the Authors.