ABOUT THE AUTHORS iii PREFACE v 1 What Is Business Strategy? 1 2 Analysis of the External Environment: Opportunities and Threats 19 3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 45 4 Cost Advantage 62 5 Differentiation Advantage 81 6 Corporate Strategy 100 7 Vertical Integration and Outsourcing 121 8 Strategic Alliances 137 9 International Strategy 156 10 Innovative Strategies that Change the Nature of Competition 180 11 Competitive Strategy and Sustainability 196 12 Implementing Strategy 217 13 Corporate Governance and Ethics 236 14 Strategy and Society 253 APPENDIX A Data Sources for Analysis 269 APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis 279 GLOSSARY 283 COMPANY INDEX 288 NAME INDEX 291 SUBJECT INDEX 292 CASE 1 Walmart Stores: Gaining and Sustaining a Competitive Advantage C-1 CASE 2 Blue Raven Solar: Competing in a Fragmented Growth Industry C-12 CASE 3 ESPN in 2023: Choices for the Future C-20 CASE 4 Southwest Airlines: Flying High With Low Costs C-30 CASE 5 Harley-Davidson: Growth Challenges Ahead C-45 CASE 6 Vivint SmartHome: Finding New Pathways for Growth C-57 CASE 7 Nike: Sourcing and Strategy in Athletic Footwear C-69 CASE 8 Tencent: Using Partnerships to Grow from a Single App to a Super App. What's Next? C-78 CASE 9 Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry C-85 CASE 10 Tesla Motors: Disrupting the Auto Industry? C-101 CASE 11 AI Disruption in Search: Google's Battle for Dominance Against ChatGPT C-111 CASE 12 Lincoln Electric: Aligning for Global Growth C-119 CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C-127 CASE 14 Ethics and Capitalism--The Other Side Academy C-138 CASE 15 Meta's Facebook: Preparing for the 2024 Election Cycle C-150 CASE 16 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values C-160 CASE 17 Competing with Free in Video Communications: Zoom vs. the tech giants--Microsoft Teams, Google Meet, Apple FaceTime, and WhatsApp (Facebook) C-170 CASE 18 Uber C-177 ADDITIONAL CASES CAN BE FOUND IN YOUR WILEY COURSE.