Chapter 1: What is Business Strategy Chapter 2: Analysis of the External Environment: Opportunities and Threats Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage Chapter 4: Cost Advantage Chapter 5: Differentiation Advantage Chapter 6: Corporate Strategy Chapter 7: Vertical Integration and Outsourcing Chapter 8: Strategic Alliances Chapter 9: International Strategy Chapter 10: Innovative Strategies That Change the Nature of Competition Chapter 11: Competitive Strategy Chapter 12: Implementing Strategy Chapter 13: Corporate Governance and Ethics Chapter 14: Strategy and Society Print Cases: Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage Case 2. Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry Case 3A. ESPN in 2015: Continued Dominance in Sports Television Case 3B. ESPN in 2021 Case 4. Southwest Airlines: Flying High with Low Costs Case 5. Harley-Davidson: Growth Challenges Ahead Case 6. Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values Case 7.

Nike: Sourcing and Strategy in Athletic Footwear Case 8. AT&T and Apple: A Strategic Alliance Case 9. Zoom Verses Teams Case 10A. Tesla Motors: Disrupting the Auto Industry? Case 10B. Tesla Panasonic Alliance Case 11A. Smartphone Wars in 2013 Case 11B. Smartphone Wars in 2021 Case 12. Lincoln Electric: Aligning for Global Growth Case 13.

Icarus Revisited: The rise and fall of Valeant Pharmaceuticals Case 14. Safe Water Network: Mastering the Model at Dzemeni Case 15. Facebook and the US Elections Case 16. Uber Technologies Inc.