'Brilliant. Kevin Dutton is simply a genius . I now tell his stories as if they were my own' Andy McNab 'Flipnosis' is a special kind of persuasion. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. It's a psychological secret weapon which, in the right hands, can dismantle any conflict and seal any deal, but which in the wrong hands can kill. Flipnosis is black belt mind control. Based on cutting-edge science and encounters with the most persuasive people on earth - from politicians, advertisers, salesmen and frogs that mug each other to the malign but fascinating powers of con men, serial killers and psychopaths - this brilliantly original and revelatory book reveals, for the first time, the psychological DNA of instant influence. and how each of us can learn to be that little bit more persuasive.

'A wide-ranging and entertaining tour of the science of persuasion and influence' Sunday Times 'Once you start reading this absorbing book, you see attempted Flipnosis everywhere. you are well and truly hooked' Daily Mail ' O ffers some powerful insights into the art and science of getting people to do what you want.You can't fault Dutton's eye for a good story' New Scientist.