The book takes readers from the basics to the more complicated concepts of WordPress without expecting a lot of technical experience. While it does not teach server-side programming in depth, it does teach enough PHP for readers to customise WordPress themes and understand core concepts like variables and loops. WordPress: Design & Development uses the same graphical approach that was adopted in HTML & CSS which has proven very popular with readers. The examples and sample themes used in the book are of the same quality as commercial themes (not just proof-of-concept examples), and achieve the same kinds of things that WordPress users pay for in commercial themes. The title also makes use of lifestyle photography to inspire the reader and make the skills taught by this book feel aspirational. Along the way, readers are given tips on developing WordPress sites for clients, and managing the ongoing needs of the client. The book covers: Creating Content: Posts & Pages                      Administration: Tools                                                         Creating and Updating Content                       Understanding Theme Files                                               Displaying Single Posts                                       Displaying Single Pages                                                      Home Pages & Section Pages                                          Headers, Footers, & Menus                                               Galleries, Audio, Video                                       Sidebar & Widgets                                                                               Reader comments                                                                               Functions.php, Actions, Filters, Hooks, & Shortcodes                                                                                                                  Plugins                                                                                   Custom Posts & Taxonomies                                           Install, Backup, Moving, Optimizing  .