List of Figures List of Tables List of Images Foreword Preface Acknowledgements 01 Introduction Defining an event Classifications and categories of events Case study 1.1: Glastonbury Festival: A hallmark event Size and structure of the industry Facts and figures Case study 1.2: Great North Run Relationships with other industry sectors Case study 1.4: Yorkshire Grand Départ of the Tour de France 2014 02 Event planning Event planning Phase 1: preparation Case study 2.1: Leveraging of legacy: Stag World Veteran Table Tennis Championships 2014 Case study 2.2: Bracken Presentations: maintaining relationships with stakeholders Case study 2.3: The Eventice competition Phase 2: Detailed planning Phase 3: Post-event Case study 2.4: Developing an event-planning model 03 Destination and venue selection Case study 3.

1: Britain: Great for events Case study 3.2: An unusual venue-Life Centre Events, Bradford, Yorkshire Case study 3.3: Considerations of venue-finding when working with a pharmaceutical client: Ashfield Meetings and Events Case study 3.4: Venue search company, Pineapple Events 04 Developing the programme and content Strategic considerations Case study 4.1: Interactive live fundraising technology-tablets or texting: which wins the transatlantic debate? Case study 4.2: Technology and events: The Live Group Case study 4.3: Bluehat Group Objectives-going deeper? Event content Case study 4.4: Design team-IDENK 05 Site planning and logistics Planning the site layout Stage 1: Space and resource requirements Case study 5.

1: Yorkshire Event Centre (YEC) Case study 5.2: The Honourable Artillery Company: an exceptionally versatile London City venue Stage 2: Design the site layout Stage 3: Produce a map of the site Planning a safe event site Risk assessment Logistics planning for events Pre-event Case study 5.3: Earls Court and Olympia-''build-up'' for a large exhibition During the event Post-event Case study 5.4: Gold medal for fast-turnaround at London 2012 A final word on safety. 06 Building the event team-collaboration and relationships Events complexity Case study 6.1: Ideas worth spending: TED and the TEDx community Developing an operational events team Case study 6.2: Developing teams with event-management students using the Myers Briggs Type Indicator (MBTI ) Case study 6.3: Silverstone building collaborative relationships Case study 6.

4: The engagement of college students with event volunteer programmes: The Skills Show 2013 07 Promotion and publicity Audience and message Promotional tools Case study 7.1: The Zoe Challenge Case study 7.2: Fire Walking at London Zoo Social media for event promotion Choosing your social media platform Case study 7.3: Twitter competition helps get the word out about the Conference and Hospitality Show Developing a promotional plan 08 Finances and procurement Scoping a budget for an in-house core events team Budgeting Case study 8.1: Events for Variety Club of Great Britain: the Children''s Charity Case study 8.2: The death of a sponsor is contagious. Purchasing and procurement Case study 8.3: International Council for Coaching Excellence, Global Coaches House Case study 8.

4: Balancing the budget 09 Evaluating your event The purpose of evaluation Case study 9.1: Online event evaluation using the Kent House EventManager(tm) software Evaluation issues Impacts and legacies of events Case study 9.2: The 2008 Beijing Olympic Games-economic impacts and legacies Case study 9.3: Developing a sustainability monitoring and evaluation plan using ISO20121 Case study 9.4: implementing Strategic Meetings Management (SMM) to enhance ROI: the case of Cisco Systems Developing an evaluation plan 10 Future-proofing your events Creating bespoke events Case study 10.1: Standon Calling, the cashless festival Trend-spotting Case study 10.2: China''s emerging festival industry.