Praise for The Asylum: "Simon Doonan's hysterical first row, firsthand observations are a must-read for fashionistas and non-fashionsitas alike." -Michael Kors "The fashion world is-in a word-hysterical! Simon Doonan is the one man who sees it and tells it like it (absurdly) is." -Marc Jacobs "Simon Doonan is the Bon Qui Qui of Fashion-stirring things up and reminding us to keep a sense of humor." -Alexander Wang "In The Asylum , Simon Doonan's comedic genius explodes out of highbrow shoe boxes." -Leandra Medine, author, and blogger of The Man Repeller "[A] raucous and revelatory essay collection.[Doonan] knows the fashion world inside out.Even readers whose fashion sense is more Gap than GQ will find keen insight and humor in Doonan's cheeky take on what it means to be chic." - Booklist "Hilarious, irresistible essays about the sheer lunacy of the fashion world, from a sharp-eyed (and even sharper-tongued) industry insider.

"- People "The funniest fashion book of all time."- Lucky Magazine "These snappy essays find Doonan surprisingly more sincere and charming than ever… A gossipy, voyeuristic and reliably campy romp down the catwalks of the fashion asylum."- Kirkus Reviews "Simon Doonan, the creative ambassador for Barney's and Slate columnist, is one of culture writing's funniest voices."- The New Republic "Simon Doonan is a legend in the fashion world. Wickedly funny, wildly creative.has an insider's view of global style and its peculiar inhabitants.Indeed, those loony, creative types are what have kept Doonan interested for the decades he's been in the fashion business. And what makes his book so entertaining for the rest of us.

"-Suzanne S. Brown, The Denver Post.