Acknowledgements Introduction PART I: THE BIRTH OF THE GLOBAL LUXURY INDUSTRY 1. Globalization of Markets French Leather Goods Exports Accessing the Japanese Market Accessing the Chinese Market Democratization of Luxury and Globalization Conclusion 2. The Dominance of Big Business A Key Resource: Money The Dominance of European Societies Sectoral and National Specialization Conclusion 3. New Marketing Strategies Based On Brand Heritage History, Heritage and Storytelling The Rise of a Luxury Brand In The Global Market: Christian Dior Building the Dior Heritage Conclusion PART II: THE ACTORS OF THE GLOBAL LUXURY INDUSTRY 4. A Dominant Player --The Diversified Conglomerates Moët Hennessy-Louis Vuitton (LVMH) Compagnie Financière Richemont Kering The Competitive Advantage of Luxury Conglomerates Conclusion 5. The Independent Family Business --Italian Fashion From Haute Couture to Fashion Group: Giorgio Armani Characteristics of The Italian Fashion Industry A Large, Diversified Luxury Company: Ermenegildo Zegna A Small Specialist Fashion Company: Aeffe The Failure of Italian Family Capitalism: Gucci And Bulgari Conclusion 6. Industrial Groups A Giant in the Cosmetics Industry: L'Oréal A Producer of Luxury Accessories: Luxottica The Challenge of Perfumery and the Rise of Inter Parfums Conclusion 7. Brands with Deep Regional Roots The World's Largest Jeweller: Chow Tai Fook Jewellery From Watches to Jewellery: Titan Industries Japanese Cosmetics Manufacturers Conclusion 8.

The New Luxury Brands Revival of "Sleeping Beauties": Blancpain The Rise of Casual Luxury: Ralph Lauren Technological Innovation as a Source Of Luxury: Hublot And Richard Mille Conclusion Conclusion Bibliography.