Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.Topics include:Program Needs AnalysisDeveloping the creative conceptScript essentialsKeys to successful preproductionLighting, camera and soundDirecting executives, employees, and professional actorsThe director's key aesthetic skillsGraphics ProductionMusic and sound productionCritical judgment and people skillsTraditional and nonlinear editingAudio sweeteningThe future of corporate media.