Identify key bookstores, both physical and online, that specialize in artisanal, craft, and cultural topics. Craft a personalized outreach campaign to highlight the unique content of the book and its appeal to their customer base. Hundreds of YouTube videos and influencers with videos on general blacksmithing and forging techniques as well as traditional Japanese blacksmithing methods. Reach out to YouTubers and influencers for possible partnership. Reach out to Japanese artisanal suppliers, such as those providing materials for blacksmiths and traditional toolmakers. Propose joint promotional efforts, such as bundling the book with select artisanal tools or offering exclusive discounts on the book for customers purchasing specific products from these suppliers. Leverage industry-specific events and trade shows related to blacksmithing, traditional crafts, and Japanese culture. Secure a presence for the book, either through a booth or sponsored events.

Distribute promotional materials and offer exclusive previews or discounts to book buyers attending these events. Organize virtual webinars or workshops featuring excerpts from the book and discussions with Japanese blade makers. Invite book buyers to participate, providing them with an opportunity to gain insights into the content, ask questions, and understand the unique value the book brings to their customers. Highlight the book's suitability for gifting or resale in specialty stores focusing on craftsmanship and cultural heritage. Provide customizable marketing materials for retailers to promote the book within their stores.