Sales and Marketing Channels : How to Build and Manage Distribution Strategy
Sales and Marketing Channels : How to Build and Manage Distribution Strategy
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Author(s): Dent, Julian
ISBN No.: 9780749482145
Pages: 384
Year: 201804
Format: Trade Paper
Price: $ 63.47
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

* Section - PART ONE: Introduction; * Section - 01: How to get the best out of this book; * Section - 02: The business of getting products and services to market; * Section - 03: Major trends and developments in market access; * Section - PART TWO: Distributors, wholesalers and intermediaries; * Section - 04: The role of the distributor for sales and marketing channels; * Section - 05: How the distributor business model works; * Section - 06: Managing distributors - margins and profitability; * Section - 07: Managing distributors - working capital; * Section - 08: Managing distributors - productivity; * Section - 09: Managing distributors - sustainability; * Section - 10: Managing distributors - managing growth; * Section - 11: Understanding the distribution landscape; * Section - 12: How to get the best from distribution strategy; * Section - PART THREE: Managing final-tier sales and marketing channels; * Section - 13: The roles of the final-tier channel players; * Section - 14: How the business model works for final-tier channel players; * Section - 15: Managing final-tier channel players - sales and utilization; * Section - 16: Managing final-tier channel players - gross margin and recoverability; * Section - 17: Managing final-tier channel players - working capital management; * Section - 18: Managing final-tier channel players - value creation and growth; * Section - 19: How to get the best from final-tier channel players; * Section - PART FOUR: Managing distribution in individual industry sectors; * Section - 20: Introduction to managing distribution in individual industry sectors; * Section - 21: Insights from managing capital goods distribution; * Section - 22: Insights from managing consumer goods distribution and retailers; * Section - 23: Insights from managing services distribution; * Section - 24: Insights from managing hotels, restaurants, catering and travel distribution; * Section - 25: Insights from managing intellectual property distribution; * Section - 26: Insights from managing franchised distribution; * Section - Appendix: Key ratios; * Section - Appendix: Glossary of technical terms;.


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