Understanding creativity can help you unlock your own creative potential Creativity is Forever provides a broad survey of the major terms, tenants, and theories of the construct of creativity while offering specific opportunities for readers integrate this knowledge into exercises and activities designed to enhance learning and encourage transfer of creative thinking skills across a variety of fields or college majors. Creativity is Forever, Sixth Edition by Gary Davis and Jay Woodward: Integrates current research findings to convey fundamentals and fun facts about creativity Updates chapter listings to align with an ""Introduction to Creativity"" style college course, incorporating general knowledge about the construct of creativity; perspectives of creativity specific to the creative person, process, product, and press; and applications of creativity specific to creative thinking models and modules. Incorporates pop culture references and humor to enhance readability and encourage engagement with the material Challenges the reader to apply their own creative thinking skills via introspective and reflective chapter prompts and questions.