Marketing Destinations and Venues for Conferences, Conventions and Business Events
Marketing Destinations and Venues for Conferences, Conventions and Business Events
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Author(s): Rogers, Tony
ISBN No.: 9780080459066
Pages: 296
Year: 200605
Format: E-Book
E-Book Format Price
DRM PDF $ 66.69

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments* Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.


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