Formerly Continuum Advances in Semiotics. Bloomsbury Advances in Semiotics publishes original works applying semiotic approaches to linguistics and non-verbal productions, social institutions and discourses, embodied cognition and communication, and the new virtual realities of the digital age. It covers topics such as socio-semiotics, evolutionary semiotics, game theory, cultural and literary studies, human-computer interactions, and the challenging new dimensions of human networking afforded by social websites. Series Editor: Paul Bouissac is Professor Emeritus at the University of Toronto (Victoria College), Canada. He is a world renowned figure in semiotics, a pioneer of circus studies and runs the SemiotiX Bulletin [www.semioticon.com/semiotix]. Editorial Board Zuanglin Hu, Peking University, Beijing.

Marcel Kinsbourne, New School for Social Research, New York City, USA.Franson Manjali, Jawaharlal Nehru University, India.Mihai Nadin, University of Texas at Dallas, USA.Kay O'Halloran, National University of Singapore, Singapore.Jerzy Pelc, Warsaw University, Poland.Goran Sonesson, Lund University, Sweden.Jef Verschueren, University of Antwerp, Belgium.Anne Wagner, Universite du Littoral Cote d'Opale, France and China University of Political Science and Law, China.

Ruth Wodak, Lancaster University, UK.Hiroshi Yoshioka , Kyoto University, Japan.