Learn to knit and crochet with this step-by-step guide from award-winning Olympic diver and British sports personality * Offering the perfect intersection between crafting and mindfulness, knitting is crying out for a personality-led book to deliver this trend into the hands of a mass market readership. * To stave off lockdown boredom, over one million people picked up their needles for the first time in 2021. * With companies like Wool and the Gang and We Are Knitters thriving, knitting is enjoying a real renaissance. * Like other crafts, knitting appeals keenly to the eco-conscious reader, notably a younger generation who are eschewing fast fashion in favour of upcycling and thrifting. * Unique to knitting are its therapeutic benefits, and it is proven to reduce anxiety and depression. * Tom's knitkit line launched to rave reviews, and its dedicated Instagram account has over 1.4 million followers. * Tom's primary Instagram account has over 3.
4 million followers, through which he will promote the book enthusiastically. * The media response to COMING UP FOR AIR was fantastic, and we're anticipating another very strong campaign for Made With Love. Competition: Make!;Sew!;Tap to Tidy;Labels and Stickers;The;Home Edit;Life-changing magic of tidying;Vogue Knitting;You Can Crochet with Bella Coco;Whimsical Stitches;Knit Stitch. By;Cath Kidston;Stacey Solomon;Marie Kondo;Sarah-Jayne Fragola;Lauren Espy;Kristine McDonnell;Sarah Keen;Ann Budd.