Introduction 1 Book 1: The Beginning of Your Business and Beyond 5 Chapter 1: Small Business Essentials 7 Chapter 2: Getting Started 31 Chapter 3: Operating Your Business 61 Chapter 4: Looking to the Future of Your Business 81 Book 2: Intellectual Property 109 Chapter 1: Doing a Patent Search 111 Chapter 2: Preparing and Filing a Patent Application 119 Chapter 3: Making Your Copyright Official 137 Chapter 4: Naming, Establishing, and Registering Your Trademark 151 Book 3: Business Planning 165 Chapter 1: Knowing Where You Want to Go 167 Chapter 2: Describing Your Marketplace 191 Chapter 3: Weighing Your Business's Prospects 233 Book 4: Bookkeeping and Accounting 261 Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 263 Chapter 2: Financial Statements and Accounting Standards 291 Chapter 3: Computer Options for Your Bookkeeping 311 Chapter 4: Reporting Results 321 Book 5: Human Resources 349 Chapter 1: Recruiting the Right People 351 Chapter 2: Retention: Critical in Any Business Environment 391 Chapter 3: Monitoring Ongoing Performance 419 Book 6: Building Your Marketing Strategy 439 Chapter 1: Researching Your Customers, Competitors, and Industry 441 Chapter 2: Creating a Winning Marketing Plan 465 Chapter 3: Digital Tools and Tactics That Work 495 Chapter 4: Using Print in a Digital World 525 Chapter 5: Building a Website That Engages and Sells 547 Index 571.