Key Selling Points: This new edition includes updates on access points, new trails, replacement photos, and revisions to Kananaskis Country rules and fees. Gillean Daffern's Kananaskis guidebooks have sold close to 200,000 copies since first being published in 1979. All of the hikes are "day hikes" and are generally accessible from parking lots or highways. Many of the trails are suitable for families, though some do involve minor scrambling. Contains hundreds of colour photos throughout and a colour map for each hike Regional and subject-specific print features, excerpts, review coverage, broadcast and television interviews: 770 CHQR, Alberta Views, AM 1140, BPAA, CAA Magazine, CBC Calgary, CBC Edmonton, CJSW Writer's Block, Cloudburst, Crag and Canyon, Crowfoot Media, CTV Morning Live Calgary, Global News Morning Calgary, HikeBikeTravel, Read Alberta, Rocky Mountain Outlook Social media campaigns, blogger outreach, digital collateral for online use Publicity and promotion in conjunction with author's speaking engagements Outreach to subject-specific organizations, markets and festivals Outreach to travel and tourism organizations Excerpts available Electronic ARCs Marketing + Promo Deliverables: Digital collateral (social media banners, quote nuggets) Electronic ARC Online banner Press release Podcast.