Noel Cox is a 29-year-old author and entrepreneur from Dublin. He is the founder and director of an online resource center for Personal Development and Human Potential. He set up www.magusmind.com to promote the products, learning and practice of the science of mind, body and spirit in order to help people reach their higher potential. In addition to this busy post, Noel holds an honours degree in Marketing. He became interested in the area of self-help at an early age and had always been fascinated at what made one person happy, healthy, wealthy, successful and another miserable, broke and unhealthy. He began a life quest of finding out the difference that made the difference.

He has read hundreds of books on psychology, philosophy and spiritualism, anything he could get his hands on in relation to reaching the higher potential and harnessing the power of the mind. He travelled around the world seeking out the principles of success and how to improve the human condition, interviewing successful people and visiting institutions and organisations around the globe. The result of almost a decade of research has culminated in his book, It¿s All In Your Mind, a clear and concise guide to reaching your higher potential by learning how to tap the hidden resources of your infinitely powerful mind.