Preface Chapter 1 The Big Ideas Chapter 2 The Power of Trade and Comparative Advantage Part I Supply and Demand Chapter 3 Supply and Demand Chapter 4 Equilibrium Chapter 5 Elasticity and Its Applications Chapter 6 Taxes and Subsidies Part II The Price System Chapter 7 The Price System: Signals, Speculation, and Prediction Chapter 8 Price Ceilings and Floors Chapter 9 International Trade Chapter 10 Externalities: When the Price is Not Right Part III Firms and Factor Markets Chapter 11 Costs and Profit Maximization Under Competition Chapter 12 Competition and the Invisible Hand Chapter 13 Monopoly Chapter 14 Price Discrimination and Price Strategy Chapter 15 Oligopoly and Game Theory Chapter 16 Networks, Platforms, and the Economics of "Free Goods" Chapter 17 Monopolistic Competition and Advertising Chapter 18 Labor Markets Part IV Government Chapter 19 Public Goods and the Tragedy of the Commons Chapter 20 Political Economy and Public Choice Chapter 21 Economics, Ethics, and Public Policy Part V Decision Making for Businesses, Investors, and Consumers Chapter 22 Managing Incentives Chapter 23 Stock Markets and Personal Finance Chapter 24 Asymmetric Information: Moral Hazard and Adverse Selection Chapter 25 Consumer Choice.