A Note from the Series Editor xiii Acknowledgments xv Author Biography xvii 1 The Critical Role of Risk, High Concern, and Crisis Communication 1 1.1 Case Diary: A Collision of Facts and Perceptions 2 1.2 What Will Readers Find in This Book? 3 1.3 Why You Will Use This Book 4 1.4 The Need for This Book - Now 5 1.4.1 New Literature, New Research 5 1.4.

2 Changes in the Communications Landscape 6 1.4.3 Changes in Journalism and the Perception of Facts 7 1.4.4 Changes in Laws, Regulations, and Societal Expectations 7 1.4.5 Changes in Concerns about Health, Safety, and the Environment 7 1.4.

6 Changes in Levels of Trust 7 1.4.7 Changes in the Global Political Environment 8 1.4.8 The COVID- 19 Pandemic and the Changed Communication Landscape 8 2 Core Concepts 11 2.1 Case Diary: Recognizing Change as a High Concern Issue 11 2.2 Defining the Concept and Term Risk 13 2.3 Defining the Concept and Term Risk Communication 14 2.

4 Risk Communication and Its Relationship to Risk Analysis 17 2.5 Defining the Concepts and Terms High Concern and High Concern Communication 19 2.6 Defining the Concept and Term Crisis 22 2.7 Defining the Concept and Term Crisis Communication 24 2.8 Chapter Resources 25 Endnotes 31 3 An Overview of Risk Communication 33 3.1 Case Diary: Complex Issues Destroy Homes 33 3.2 Challenges and Difficulties Faced in Communicating Risk Information 35 3.2.

1 Characteristics and Limitations of Scientific and Technical Data about Risks 35 3.2.2 Characteristics and Limitations of Spokespersons in Communicating Information about Risks 35 3.2.2.1 Case Study: "Go Hard, Go Early": Risk Communication Lessons from New Zealand''s Response to COVID-19 37 3.2.3 Characteristics and Limitations of Risk Management Regulations and Standards 41 3.

2.3.1 Debates and Disagreements 41 3.2.3.2 Limited Resources for Risk Assessment and Management 41 3.2.3.

3 Underestimating the Difficulty of and Need for Risk Communication 42 3.2.3.4 Lack of Coordination and Collaboration 42 3.2.4 Characteristics and Limitations of Traditional Media Channels in Communicating Information about Risks 42 3.2.5 Characteristics and Limitations of Social Media Channels in Communicating Information about Risks 43 3.

2.6 Characteristics and Limitations of People in their Ability to Evaluate and Interpret Risk Information 44 3.3 Changes in How the Brain Processes Information Under Conditions of High Stress 48 3.4 Risk Communication Theory 49 3.4.1 Trust Determination Theory 49 3.4.2 Negative Dominance Theory 50 3.

4.3 Mental Noise Theory 50 3.4.4 Risk Perception Theory 50 3.5 Risk Communication Principles and Guidelines 55 3.5.1 Principle 1. Accept and Involve All Interested and Affected Persons as Legitimate Partners 55 3.

5.2 Principle 2. Plan Carefully and Evaluate Performance 55 3.5.3 Principle 3. Listen to Your Audience 57 3.5.4 Principle 4.

Be Honest, Frank, and Open 57 3.5.5 Principle 5. Coordinate and Collaborate with Other Credible Sources 58 3.5.6 Principle 6. Meet the Needs of Traditional and Social Media 58 3.5.

7 Principle 7. Speak Clearly and with Compassion 58 3.6 Key Takeaway Concepts and Conclusions from this Overview Chapter 59 3.7 Chapter Resources 59 Endnotes 66 4 Development of Risk Communication Theory and Practice 69 4.1 Case Diary: Origin Story 69 4.2 Introduction 70 4.2.1 Historical Phase 1: Presenting Risk Numbers 71 4.

2.2 Historical Phase 2: Listening and Planning 71 4.2.3 Historical Phase 3: Stakeholder Engagement 72 4.2.4 Covello and Sandman''s Four Stages of Risk Communication 72 4.2.4.

1 Stage 1: Ignore the Public 73 4.2.4.2 Stage 2: Explaining Risk Data Better 73 4.2.4.3 Stage 3: Stakeholder Engagement 77 4.2.

4.4 Stage 4: Empowerment 78 4.3 Summary 79 4.4 Chapter Resources 79 Endnotes 83 5 Stakeholder Engagement and Empowerment 87 5.1 Case Diary: A Town Hall Public Meeting Goes Very Wrong 87 5.2 Introduction 89 5.3 Levels of Stakeholder Engagement 91 5.3.

1 Types of Stakeholder Engagement 93 5.4 Benefits of Stakeholder Engagement 95 5.5 Limitations and Challenges of Stakeholder Engagement 96 5.6 Techniques and Approaches for Effective Stakeholder Engagement 97 5.7 Meetings with Stakeholders 100 5.7.1 Town Hall Meetings 101 5.7.

2 Open House Meetings/Information Workshops 102 5.7.3 Tips for Meetings with Stakeholders 102 5.8 Chapter Resources 104 Endnotes 107 6 Communicating in a Crisis 111 6.1 Case Diary: The Challenge of Partnership in a Crisis 112 6.2 The Three Phases of a Crisis 113 6.3 Communication in the Precrisis Preparedness Phase 115 6.3.

1 Precrisis Communication Activity: Identifying Potential Crises 117 6.3.2 Case Study: The 2010 BP Deepwater Horizon Oil Spill 118 6.3.3 Precrisis Communication Activity: Identify Goals and Objectives 120 6.3.4 Precrisis Communication Activity: Develop a Crisis Communication Plan 121 6.3.

5 Precrisis Communication Activity: Identify, Train, and Test Crisis Communication Spokespersons 124 6.3.6 Precrisis Communication Activity: Engaging Stakeholders 124 6.3.7 Precrisis Communication Activity: Identifying Stakeholders'' Questions and Concerns 126 6.3.8 Drafting Messages for Anticipated Stakeholder Questions and Concerns 126 6.3.

9 Precrisis Communication Activity: Conducting Exercises to Test the Crisis Communication Plan 128 6.3.10 Precrisis Communication Activity: Incident Command System (ICS) and the Joint Information Center (JIC) 129 6.4 Communications in the Crisis Response Phase 130 6.4.1 Case Study: Lac-Mégantic Rail Tragedy 134 6.4.2 Disaster and Emergency Warnings 136 6.

4.2.1 Designing Effective Warnings 137 6.4.2.2 Steps in the Disaster and Emergency Warning Process 137 6.5 Communicating Effectively about Blame, Accountability, and Responsibility 139 6.6 Communicating an Apology 140 6.

6.1 Case Study: Maple Leaf Foods and the Listeria Food Contamination Crisis 141 6.6.2 Case Study: Southwest Airlines Apology 144 6.7 Communications in the Postcrisis Recovery Phase 145 6.7.1 Case Study and Case Diary: New York City''s Communication Trials by Fire, from West Nile to 9/11 146 6.7.

2 Case Study: Johnson & Johnson and the Tylenol Tampering Case 147 6.7.3 Case Study: Flint, Michigan and Contaminated Drinking Water 149 6.8 Chapter Resources 151 Endnotes 159 7 Foundational Principles: Perceptions, Biases, and Information Filters 165 7.1 Case Diary: "A" Is for "Apples" 165 7.2 Message Perception and Reception in High Concern Situations 168 7.3 Message Filter Theory: A Set of Principles Drawn from the Behavioral and Neuroscience Literature 169 7.4 Case Study: COVID- 19 and Risk Perception Factors 171 7.

4.1 Social Amplification Filters 173 7.4.2 Mental Shortcut Filters 174 7.4.3 Knowledge and Belief Filters 176 7.4.4 Personality Filters 177 7.

4.5 Negative Dominance/Loss Aversion Filters 177 7.5 Message Filters and the Brain 179 7.6 Message Filters, Perceptions, and Models of Human Behavior 179 7.7 Message Filters, Perceptions, and Persuasion 180 7.8 Message Filters, Perceptions, and Ethics 181 7.9 Message Filters and the Issue of Acceptable Risk 182 7.9.

1 Factors in Determining Acceptable Risk 183 7.9.2 Strategies for Addressing Acceptable Risk 184 7.10 The Message is in the Mind of the Receiver 186 7.11 Chapter Resources 186 Endnotes 192 8 Foundational Principles: Trust, Culture, and Worldviews 197 8.1 Case Diary: A Disease Outbreak in Africa 198 8.2 Trust Determination 200 8.3 Characteristics and Attributes of Trust 201 8.

3.1 Trust and First Impressions 203 8.3.2 Loss of Trust 204 8.3.3 Gaining Trust 206 8.3.3.

1 Gaining Trust through Stakeholder Engagement 206 8.3.3.2 Gaining Trust through Trust Transference 206 8.3.3.3 Gaining Trust through Actions and Behavior 207 8.4 Case Study: Trust and the Chernobyl Nuclear Power Plant Accident 207 8.

5 Case Diary: The Fukushima Japan Nuclear Power Plant Accident 208 8.6 Gaining Trust in High- Stakes Negotiations 210 8.7 Case Diary: Gaining Trust and the SARS Outbreak in Hong Kong 211 8.8 Trust and Culture 212 8.9 Cultural Competency 212 8.9.1 Different Communication Styles 213 8.9.

2 Different Attitudes and Approaches toward Conflict 214 8.9.3 Different Nonverbal Communication 214 8.9.4 Different Attitudes and Approaches to Decision Making 214 8.9.5 Different Attitudes and Approaches toward Information Disclosure 215 8.9.

6 Different Attitudes and Approaches to Knowing 215 8.9.7 Different Attitudes and Approaches toward Conversation and Discourse 215 8.9.8 Different Attitudes and Approaches toward the Use of Humor 215 8.10 Risk Perceptions, Trust, and Cultural Theory 215 8.11 Risk Perceptions, Trust, and Worldviews 217 8.12 Case Diary: Fame, Family, and Fear in Public Health Communications 218 8.

13 Chapter Resources 221 Endnotes 227 9 Best Practices for Message Development in High Concern Situations 231 9.1 Case Diary: Mapping Through a Maze of COVID Confusion 231 <.