PART ONE: INTRODUCTION TO CORPORATE COMMUNICATIONDefining Corporate Communication Introduction Scope and Definitions Chapter SummaryCorporate Communication in Contemporary Organizations Introduction Historical Background Integrated Communication Drivers for Integrated Communication Organizing Communication Chapter SummaryPART TWO: CONCEPTUAL FOUNDATIONSStakeholder Management and Communication Introduction Stakeholder Management The Nature of Stakes and Stakeholders Stakeholder Communication Stakeholder Engagement and Collaboration Chapter SummaryCorporate Identity, Corporate Branding and Corporate Reputation Introduction Corporate Identity, Image and Reputation Corporate Branding Aligning Identity, Image and Reputation Chapter SummaryPART THREE: CORPORATE COMMUNICATION IN PRACTICECommunication Strategy Introduction The Process of Communication Strategy The Content of Communication Strategy Chapter SummaryStrategic Planning and Campaign Management Introduction Planning and Executing Programs and Campaigns Theories on Effective Messages and Persuasion Chapter SummaryResearch and Measurement Introduction Research and Evaluation Measuring Corporate Reputation Measuring Corporate Identity Chapter SummaryPART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATIONMedia Relations Introduction Journalism and News Organizations News and Corporate Reputation Framing News Stories The New Media Landscape Chapter SummaryInternal Communication Introduction Defining Internal Communication Internal Communication and Organizational Identification Voice, Silence and Stimulating Employee Participation Social Media and Communities of Practice Chapter SummaryIssues Management and Public Affairs Introduction Defining Issues Managing Issues Influencing Public Policy Chapter SummaryCrisis Communication Introduction Preparation for Crises Communication about a Crisis Chapter SummaryPART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATIONLeadership and Change Communication Introduction Defining Leadership and Change Communicating During a Change Effective Leadership Communication Chapter SummaryCorporate Social Responsibility and Community Relations Introduction Defining Corporate Social Responsibility Communicating About Corporate Social Responsibility Community Involvement Programmes Chapter Summary.