Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oréal and Starbucks, this Fifth Edition is updated to include more material on social media, employee communication, leadership communication, and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes full text SAGE journal articles, web links for each chapter, author-selected videos relevant to the key themes and hot topics, case study notes, PowerPoint slides, and more! Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations, or business communications programs, as well as practitioners in the field. Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.