Table of Contents Acknowledgments vii Introduction 1 Part 1: Family Appreciation Day (1981-1998) Ponies: Grosser by the Gross 7 A Foal Is Born 11 From Dream Valley to the Devil's Backyard 17 I Don't Know Your Name, But the Mane Is Familiar 20 My Little Pony, Destroyer of Cinema 22 My Little Pony, Destroyer of Television 28 My Little Pony, Destroyer of Everything 31 The Long Dark Saturday Morning of the Soul 35 Ponies What Are British 40 Part 2: The Lost Generations (1998-2010) Rebuilding the Stable 44 Generation the Third 52 Pony Conventions Lead to Press Confusion 57 The Promenade to Equestria 62 The Worst News Ever 67 Part 3: Twilight's Kingdom (Friendship Is Magic and Equestria Girls Reference Guide) Season 1 76 Season 2 78 Season 3 and My Little Pony: Equestria Girls 80 Season 4 and My Little Pony: Equestria Girls--Rainbow Rocks 81 Season 5 and My Little Pony: Equestria Girls--Friendship Games 83 Part 4: The Foal Free Press (2010-2015) Ultra-Feminine Yet Vinegary Ponies 86 Ponies: Harbingers of Even More Doom 87 Judging a Pony by Her Corporate Website 90 Yes, Really, Bronies Exist. Seriously. 95 Phantom Tea Parties, and Selling Toys to Young Girls Is Bad. 99 .Unless They're Toys from ­Boy-Friendly Franchises 106 Are You Now or Have You Ever Been a Brony? 108 Hasbro Catches Up 121 Part 5: Battles of the Brand (2012-2016) World War Derp, Part I: The Eyes of the Gray Mare 125 World War Derp, Part II: Muffins Triumphant 139 No (Equestria) Girls Allowed, Part I: ­Two-Legged Terror, and Daily v. Girls, Round 1 146 No (Equestria) Girls Allowed, Part II: Sunset Rising 162 No (Equestria) Girls Allowed, Part III: Daily v. Girls, Round 2 180 Future Twilight 196 Chapter Notes 199 Bibliography 226 Index 245.