Today, your bookbag can contain a video production studio so powerful, you can use it to share your greatest ideas with the entire world. Now, there's a complete full-color guide to doing just that, whether your "video stories" take the form of short movies, video journalism, public service announcements, or anything else. Renowned video producer and instructor RC Concepcion starts in exactly the right place: by teaching you an easy approach to using the language of storytelling that's captivated human beings for millennia. You'll master the essence of story, learn how to develop ideas, create story formats, build dialog, and organize stories to maximize your impact. Next, Concepcion introduces you to the gear and techniques you need to execute your story, showing how to assemble and share it with the latest mobile or computer software--including Adobe's amazing (free!) Premiere Rush. You'll transform theory into practice with three full projects: a short movie, public service announcement, and video journalism assignment. Concepcion covers every step of production, shares inspirational "spotlight" stories illuminating individuals and key aspects of the video storytelling profession, and offers even deeper reference tutorials on a companion website.