There is more than one way to market yourself, a product, or a service and by learning the various different marketing techniques available to you you're increasing your chances for success. What works for some may not work for others, so while you may have tried a technique or two that you're not having much luck with, maybe a different technique will open up the doors to success that you desire. Even if you've tried techniques that have brought you success, it doesn't hurt to learn more.