Foreword. Introduction. Context: The nature of research; The nature of research within the creative industries; The importance of research within the creative industries; The practitioners: Rachel Cooper on credibility in creative research. Defining the research problem: What makes a good research topic?; Generating and refining research ideas; Turning ideas into research projects; Understanding research philosophies; Research approaches; Multiple methods; The practice: A research-approached case study; The practitioners: Gerry Johnson on creating a framework. Managing the research design: Developing a research design and strategy; Creating the research framework; Your research proposal; Making research credible; The influence of ethics; The practice: A well-structured research project; The practitioners: Pradeep Sharma on the creative influence. Managing the research process: Using the literature; The literature review; The process of analysis; Using secondary data; Using primary data; Questionnaires; Observations; Interviews; Visual research; Photography; Narrative; Case study; Emerging tools; The practice: An example of elicitation techniques; The practitioners: Bettina Kolb on participatory photo-interview. Managing the research: The pilot study; Analysing qualitative data; Analysing quantitative data; Sampling; From critical reading to critical writing; Guidelines for drawing conclusions and making recommendations; The practice: A visual research approach - photographic ethnography; The practitioners: Sapsed et al on the economic value of research. Appendix: Working with your supervisor; Time management; Written communication; Guidelines for non-discriminatory language; Systems of referencing; Bibliography; Index; Acknowledgements.