Foreword Introduction Context The Nature of Research ; The Nature of Research within the Creative Industries; The Importance of; Research within the Creative Industries; The Practitioners: Rachel Cooper on Credibility in Creative Research Part One: Defining the Research Problem What Makes a Good Research Topic?; Generating and Refining Research Ideas; Turning Ideas into; Research Projects; Understanding Research Philosophies; Research Approaches; Multiple Methods; The Practice: A Research-approached Case Study; The Practitioners: Gerry Johnson on Creating a Framework Part Two: Managing the Research Design Developing a Research Design and Strategy; Creating the Research Framework; Your Research Proposal; Making Research Credible; The Influence of Ethics; The Practice: A Well-Structured Research Project; The Practitioners: Pradeep Sharma on the Creative Influence. Part Three: Managing the Research Process Using the Literature; The Literature Review; The Process of Analysis; Using Secondary Data ; Using Primary Data; Questionnaires; Observations; Interviews; Visual Research; Photography; Narrative ; Case Study; Emerging Tools; The Practice: An Example of Elicitation Techniques ; The Practitioners: Bettina Kolb on Participatory Photo-Interview. Part Four: Managing the Research The Pilot Study; Analyzing Qualitative Data; Analyzing Quantitative Data; Sampling; From Critical Reading to Critical Writing; Guidelines for Drawing Conclusions and Making Recommendations ; The Practice: A Visual Research Approach - Photographic Ethnography; The Practitioners: Sapsed Et Al on the Economic Value of Research Appendix Working With Your Supervisor Time Management Written Communication Guidelines for Non-discriminatory Language Systems of Referencing Bibliography Index Acknowledgements.