Preface ix About the Contributing Authors xix Chapter 1 Freedom with Fences: Robert Stephens Discusses CIO Leadership and IT Innovation 1 The CIO Leadership Paradox 1 The Fences 5 Rules and Innovative Augmentation 13 The CIO and Enterprise Culture 16 Radical Transparency 20 Proactive Risk Practices 23 The CIO and the Customer 26 The IT Organization 34 Notes 39 Chapter 2 Why Does IT Behave the Way It Does? 41 Making Sense of IT Business Management 41 Putting the Pieces Together 63 Changing the Way IT Behaves 86 Notes 97 Chapter 3 Cloud Computing and the New Economics of Business 99 A Combination of Technologies Create Cloud Computing 100 Some Working Defi nitions of Cloud Computing 101 Cloud Computing Has Three Component Layers 102 Implications of the Transition to Cloud Computing 104 A Business Strategy Based on Agility 108 Using the Cloud for Business Advantage 111 Business Applications with the Greatest Potential 112 Cloud Risk Considerations 115 Cloud Cost Considerations 118 Case Study: Selling "Designer Chocolates" 120 Desirable Characteristics of New IT Architecture 123 Public Clouds, Private Clouds, and Hybrid Clouds 124 Issues to Consider When Thinking about Private Clouds 128 The Cloud is a Platform for Managing Business Processes 131 Automate Routine Processes, Focus People on Handling Exceptions 134 Four Technologies Enable Responsive Business Processes 136 Notes 139 Chapter 4 Leading with Green: Expanding the CIO's Role in Eco-Effi cient Information Technology Adoption 141 What Is Green IT? 144 Who Cares about Green IT? 146 Green IT: A Quickly Maturing Management Discipline 147 Common Challenges Presented by Green 159 Role of Public Policy 165 Role of the CIO 167 Risks and Common Mistakes to Avoid 171 Summary 173 Notes 174 Chapter 5 Sustainability, Technology, and Economic Pragmatism: A View into the Future 177 Sustainability 177 Globalization, Decentralization, and Sustainability 179 Future Opportunities for Improving Global IT Sustainability 187 Mobility 203 Ubiquity: Pervasive Computing, Ubiquitous Sensors, and Ad Hoc Communications 212 Energy: Smart Buildings, Renewables, and Campus Sustainability 215 Physical Security and Information Assurance 217 Integrating Sustainability into Strategic Planning 220 The Future Lies before Us 232 Notes 233 Chapter 6 How to Measure and Manage Customer Value and Customer Profi tability 237 The Rising Need to Focus on Customers 238 A Foundation for Customer Portfolio Management 245 Distinguishing High from Low Economic Customer Value 255 Measuring Customer Lifetime Value 262 Balancing Shareholder Value with Customer Value 269 The CFO and CIO Must Shift Emphasis 275 Appendix 6A: Activity-Based Costing is a Cost Reassignment Network 280 Notes 282 Chapter 7 Evolution of Networks into Networking 285 Evolution of Networks into Networking: Computational, Data, Business, and Personal 285 Advances in Computational and Data Networks 289 Advances in Storage and Data Networks 291 Business Impacts of Business Networking 295 Business Impacts of Social Networking 299 Virtual Worlds: Second Life 302 Democratization and Socialization of Information 306 The Wisdom of Crowds? 309 The New Reality 311 Adapting to the New Reality 315 Role of IS/IT in Adapting to the New Reality 317 Notes 320 About the Editor 327 Index 329.