Chapter 1 Our Future Selves Soon everyone on Earth will be connected. With five billion more people set to join the virtual world, the boom in digital connectivity will bring gains in productivity, health, education, quality of life and myriad other avenues in the physical world--and this will be true for everyone, from the most elite users to those at the base of the economic pyramid. But being "connected" will mean very different things to different people, largely because the problems they have to solve differ so dramatically. What might seem like a small jump forward for some--like a smart phone priced under $20--may be as profound for one group as commuting to work in a driverless car is for another. People will find that being connected virtually makes us feel more equal--with access to the same basic platforms, information and online resources--while significant differences persist in the physical world. Connectivity will not solve income inequality, though it will alleviate some of its more intractable causes, like lack of available education and economic opportunity. So we must recognize and celebrate innovation in its own context. Everyone will benefit from connectivity, but not equally, and how those differences manifest themselves in the daily lives of people is our focus here.
- Increased Efficiency Being able to do more in the virtual world will make the mechanics of our physical world more efficient. As digital connectivity reaches the far corners of the globe, new users will employ it to improve a wide range of inefficient markets, systems and behaviors, in both the most and least advanced societies. The resulting gains in efficiency and productivity will be profound, particularly in developing countries where technological isolation and bad policies have stymied growth and progress for years, and people will do more with less. The accessibility of affordable smart devices, including phones and tablets, will be transformative in these countries. Consider the impact of basic mobile phones for a group of Congolese fisherwomen today. Whereas they used to bring their daily catch to the market and watch it slowly spoil as the day progressed, now they keep it on the line, in the river, and wait for calls from customers. Once an order is placed, a fish is brought out of the water and prepared for the buyer. There is no need for an expensive refrigerator, no need for someone to guard it at night, no danger of spoiled fish losing their value (or poisoning customers), and there is no unnecessary overfishing.
The size of these women''s market can even expand as other fishermen in surrounding areas coordinate with them over their own phones. As a substitute for a formal market economy (which would take years to develop), that''s not a bad work-around for these women or the community at large. Mobile phones are transforming how people in the developing world access and use information, and adoption rates are soaring. There are already more than 650 million mobile-phone users in Africa, and close to 3 billion across Asia. The majority of these people are using basic-feature phones--voice calls and text messages only--because the cost of data service in their countries is often prohibitively expensive, so that even those who can buy web-enabled phones or smart phones cannot use them affordably. This will change, and when it does, the smart-phone revolution will profoundly benefit these populations. Hundreds of millions of people today are living the lives of their grandparents, in countries where life expectancy is less than sixty years, or even fifty in some places, and there is no guarantee that their political and macroeconomic circumstances will improve dramatically anytime soon. What is new in their lives and their futures is connectivity.
Critically, they have the chance to bypass earlier technologies, like dial-up modems, and go directly to high-speed wireless connections, which means the transformations that connectivity brings will occur even more quickly than they did in the developed world. The introduction of mobile phones is far more transformative than most people in modern countries realize. As people come online, they will quite suddenly have access to almost all the world''s information in one place in their own language. This will even be true for an illiterate Maasai cattle herder in the Serengeti, whose native tongue, Maa, is not written--he''ll be able to verbally inquire about the day''s market prices and crowd-source the whereabouts of any nearby predators, receiving a spoken answer from his device in reply. Mobile phones will allow formerly isolated people to connect with others very far away and very different from themselves. On the economic front, they''ll find ways to use the new tools at their disposal to enlarge their businesses, make them more efficient and maximize their profits, as the fisherwomen did much more locally with their basic phones. What connectivity also brings, beyond mobile phones, is the ability to collect and use data. Data itself is a tool, and in places where unreliable statistics about health, education, economics and the population''s needs have stalled growth and development, the chance to gather data effectively is a game-changer.
Everyone in society benefits from digital data, as governments can better measure the success of their programs, and media and other nongovernmental organizations can use data to support their work and check facts. For example, Amazon is able to take its data on merchants and, using algorithms, develop customized bank loans to offer them--in some cases when traditional banks have completely shut their doors. Larger markets and better metrics can help create healthier and more productive economies. And the developing world will not be left out of the advances in gadgetry and other high-tech machinery. Even if the prices for sophisticated smart phones and robots to perform household tasks like vacuuming remain high, illicit markets like China''s expansive "shanzhai" network for knock-off consumer electronics will produce and distribute imitations that bridge the gap. And technologies that emerged in first-world contexts will find renewed purpose in developing countries. In "additive manufacturing," or 3-D printing, machines can actually "print" physical objects by taking three-dimensional data about an object and tracing the contours of its shape, ultra-thin layer by ultra-thin layer, with liquid plastic or other material, until the whole object materializes. Such printers have produced a huge range of objects, including customized mobile phones, machine parts and a full-sized replica motorcycle.
These machines will definitely have an impact on the developing world. Communal 3-D printers in poor countries would allow people to make whatever tool or item they require from open-source templates--digital information that is freely available in its edited source--rather than waiting on laborious or iffy delivery routes for higher-priced premade goods. In wealthier countries 3-D printing will be the perfect partner for advanced manufacturing. New materials and products will all be built uniquely to a specification from the Internet and on demand by a machine run by a sophisticated, trained operator. This will not replace the acres of high-volume, lowest-cost manufacturing present in many industries, but it will bring an unprecedented variety to the products used in the developed world. As for life''s small daily tasks, information systems will streamline many of them for people living in those countries, such as integrated clothing machines (washing, drying, folding, pressing and sorting) that keep an inventory of clean clothes and algorithmically suggest outfits based on the user''s daily schedule. Haircuts will finally be automated and machine-precise. And cell phones, tablets and laptops will have wireless recharging capabilities, rendering the need to fiddle with charging cables an obsolete nuisance.
Centralizing the many moving parts of one''s life into an easy-to-use, almost intuitive system of information management and decision making will give our interactions with technology an effortless feel. As long as safeguards are in place to protect privacy and prevent data loss, these systems will free us of many small burdens--including errands, to-do lists and assorted "monitoring" tasks--that today add stress and chip away at our mental focus throughout the day. Our own neurological limits, which lead us to forgetfulness and oversights, will be supplemented by information systems designed to support our needs. Two such examples are memory prosthetics--calendar reminders and to-do lists--and social prosthetics, which instantly connect you with your friend who has relevant expertise in whatever task you are facing. By relying on these integrated systems, which will encompass both the professional and the personal sides of our lives, we''ll be able to use our time more effectively each day--whether that means having the time to have a "deep think," spending more time preparing for an important presentation or guaranteeing that a parent can attend his or her child''s soccer game without distraction. Suggestion engines that offer alternative terms to help a user find what she is looking for will be a particularly useful aid in efficiency by consistently stimulating our thinking processes, ultimately enhancing our creativity, not preempting it. Of course, the world will be filled with gadgets, holograms that allow a virtual version of you to be somewhere else, and endless amounts of content, so there will be plenty of ways to procrastinate, too--but the point is that when you choose to be produc.