The Perfect Store : Inside eBay
The Perfect Store : Inside eBay
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Author(s): Cohen, Adam
ISBN No.: 9780749924034
Pages: 336
Year: 200305
Format: Trade Paper
Price: $ 19.31
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Ebay (www. ebay. com) is the single most visited commercial site on the internet - and one of the most successful. The Perfect Store tells the story of eBay's humble beginnings, launched from a spare bedroom in Pierre Omidyar's house, to its current status today - with 1,664,000 visitors a day, 20 million registered users and 75,000 people relying on eBay for their income. eBay started as a way to help Omidyar's fiancee trade with other collectors. It turned a profit in its first month and went on to change the face of business, creating the 'perfect market'. - -Reveals details of the company's rapid rise and the fascinating impact it has had on its users through the virtual marketplace. -Examines the range of customers, from the woman who wakes at 3.


00am to bid on a toaster, to the woman who had to rent a warehouse for her thriving business selling bubble-wrap. -Reveals why eBay has succeeded when so many dot-coms have failed. -Provides essential reading for those trying to understand how the Web is changing business, and for those trying to anticipate the next big thing.


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