What happens to your body when you take risks? What happens to it when you make or lose a lot of money? In this startling and unconventional book, neuroscientist and former Wall Street trader John Coates explains something we have long suspected: that we think with our body as well as our brain. This is true when we take risks at work, in sport, on the battlefield, and especially in the financial markets. Making and losing money provokes an overwhelming biological response, and this can alter the way we behave. Could this bodily turmoil lead to the kind of irrational exuberance and pessimism that so regularly destabilise the global economy? In a series of groundbreaking experiments, Coates has shown that under the pressure of risk our biology transforms us into different people, a transformation he refers to as the hour between dog and wolf. Traders and investors are especially prone, becoming revved-up and testosterone-driven when on a winning streak, and tentative and risk-averse when cowering from losses. The Hour Between Dog and Wolf reveals the biology of bubbles and crashes; and how the presence of more women on the trading floors could help stabilise the markets. Drawing on recent research in neuroscience and medicine, Coates looks more generally at how our bodies produce the fabled gut feelings we so often rely on; how stress in the workplace can affect our risk-taking and even damage our health; how sports science can teach us how to toughen our physiology against the ravages of stress. The Hour Between Dog and Wolf sheds new and surprising light on issues that affect us all.

*An offbeat and refreshing approach to a timely and serious subject - The Hour Between Dog and Wolf approaches economics from a biological point of view to shed new light on the psychology of the trading room floor. * Comparable to Matt Ridley's The Rational Optimist in its treatment of its subject, John Coates is sure to run many economists the wrong way and spark an interesting media debate. * John Coates is a Cambridge research fellow and comes to the subject with a wealth of expertise. The huge media interest in the banking sector will provide John with the perfect platform to offer a fresh interpretation and approach. * The PR campaign will include appearances on serious radio programmes like Start the Week, BBC Breakfast and Newsnight and John will also be pitched for discussions on quality daytime and evening talk shows. Print coverage will feature across the broadsheets.