College Arguments: Understanding the Genres prepares college writing students genre knowledge or genre awareness so that they will be able to engage with a variety of writing assignments more effectively. The idea of genre awareness involves fostering students' understanding of what motivates the production of different types of texts so that they will be able to develop appropriate response strategies. College Arguments: Understanding the Genres: Encourages students to approach college writing tasks with greater insight and ultimately to continue to improve as writers; Includes a discussion of deliberative imitation as an invention strategy, both in terms of form, style, and process; Emphasizes the interrelationship between writing and reading; Incorporates material concerned with transnational rhetorics; Features an updated chapter on visual rhetoric and multimodal writing and a new chapter that focuses on narrative.