Allen Carr (1934-2006) was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without gaining weight. He realised that he had discovered what the world had been waiting for - the Easy Way to Stop Smoking - and embarked on a mission to help cure the world's smokers. Easyway has grown to become a global phenomenon with seminar centres in 150+ cities in more than 50 countries around the world. Allen Carr's Easyway books, online video programmes, and live group seminars have helped an estimated 50 million smokers worldwide. A vast majority of those happy non-smokers became aware of the method as a result of personal recommendation from their friends, family, and colleagues. Allen Carr is now recognised as the world's leading expert on helping smokers to quit and has sold over 16 million books on the topic. His Easyway method has been successfully applied to a host of issues including weight control, alcohol and other addictions and fears.

In 2006, Allen was diagnosed with lung cancer and passed away that November handing responsibility for Easyway over to his closest and most trusted colleagues. John Dicey is the Global Chief Executive Officer & Senior Therapist of Allen Carr's Easyway Worldwide. He was an 80 a day smoker and had tried many times to quit - using every method he could find. Nothing worked. In 1997 he attended Allen Carr's clinic in London and to his surprise he became a happy non-smoker. He trained and worked in the hotel & catering industry for 15 years before being bowled over with his enthusiasm and passion for Allen's lifechanging method. He sold his business interests in the hospitality industry when he joined Allen Carr in 1998. Under Allen Carr's supervision he underwent the rigorous training process required to become an Allen Carr's Easyway Therapist and took over the operation of Allen's original London Center where he went on to personally treat more than 30,000 smokers face to face.

He went on to expand the UK seminar center network and the international franchise and publishing network, and worked closely with Allen to apply his Easyway method to a host of other addictions and issues. Appointed to Allen Carr's board in 2004, John reluctantly allows himself to be described as co-author of Allen's books - but delights in deflecting all the praise and acclaim for them straight back on the great man himself; it's ALL Allen Carr. He has been instrumental in the co-authorship, creation, & editing of many of Allen Carr's books, ebooks and audio titles including Quit Smoking Boot Camp, Allen Carr's Easyway to Quit Smoking, Stop Drinking Now, Good Sugar Bad Sugar, Easyway to Stop Gambling , Get out of Debt, Smart Phone Dumb Phone (Tech and Digital addiction), and Easyway to Quit Emotional Eating as well as having written and developed online video program for Stop Smoking, Stop Drinking, Weight Loss & Sugar Addiction, Enjoy Flying, Stop Gambling, Quit Caffeine, Get out of Debt, Quit Cocaine, Smart Phone, Dumb Phone (tech addiction), Quit Vaping, and Quit Cannabis. John lives in the London suburbs with his wife Jackie, and children Emily & Harry.