Jeff Cannon has been called "a man who is bringing meditation into the modern world." He is certified meditation instructor, the author of The Simple Truth: Meditation for the Modern World, and the founder of the Simple Truth Project. He works as a personal and corporate coach to bring the benefits of modern meditation and mindfulness to people of all backgrounds. He takes a practical approach with his lessons, teaching people how to develop a practice that works with the realities of the modern world, and that anyone can incorporate into their life. Created especially for people with busy schedules, his approach weaves shorter meditations in with daily "mindful reminders" to help people maintain the calm and balance they want in life no matter what the world throws at them. He also incorporates real world techniques to help reduce stress, minimizing the impact of outside distractions, and even helping people to re-balance their lives and priorities so that they can create the life they want to live.