Jon Cannon graduated from Tulane University with a B.A. in History. He then joined the Navy. After graduating from Officers Candidacy School in Newport, Rhode Island, he was assigned to SEAL basic commando training, called Basic Underwater Demolition School (BUD/S), in San Diego. Jon Cannon was the only U.S. officer to graduate with his BUD/S class out of the 13 officers who tried.

During the following 10 years as a Seal, Lt. Cmdr. Cannon traveled through the Far East, Latin America, Europe, the Mediterranean, the South Pacific, the Middle East, and Africa. He was involved in operations during the Cold War, the Gulf War, the Drug War, a war between Ecuador and Peru, Bosnia, and the opening of Eastern Europe before resigning his commission in 1998, shortly after being promoted to Lieutenant Commander. In 2000, he received an MBA from the University of Michigan. He was called back to active duty following September 11. He spent the next 10 months forward-deployed overseas. Jeff Cannon graduated from Syracuse University with a B.

S. in Accounting and a B.S. in Business Law. He started his professional career with Burson Marsteller before moving to Los Angeles, where he started a small production group to develop and produce documentaries, commercials, and sponsored programming for numerous clients. Returning to the world of advertising, Jeff worked with the Evans Group, a Los Angeles-based agency. He created and managed the interactive department for a Santa Monica-based design firm and headed up online marketing for The Los Angeles Times. In 1998 Jeff wrote a leading online marketing book entitled Make Your Website Work for You for McGraw-Hill.

After running a successful online agency for over two years, he joined DraftDigital as Senior Vice President of Interactive Marketing.