* The release will be supported by an extensive media campaign in the US with the aim of ensuring that The Success Principles hits the Number One spot in the New York Times bestseller list on publication. To take advantage of this media hype and to ensure global branding we are publishing simultaneously with the same cover. * The authors are dedicated to making this book a success - they see this book as the cornerstone to a new series of books (a la Chicken Soup). * The book is a key title in our New Year New You campaign which will commence on the 4th January with a five week sponsorship promotion with Discovery Health Channel. * Canfield will be in the UK promoting the book from the 31st Jan to 2nd Feb including an evening talk with Alternatives and a breakfast seminar at the Institute of Directors. He will also be in the UK to conduct workshops during the Spring. * A dedicated website has been created by the authors - www.successprinciples.

com. A free bi-weekly e-zine will be offered to subscribers and we will work to ensure that UK recipients receive only UK publication details/information. * Awaiting guaranteed endorsements from leaders in business and self-help (tba). Competition: How to Get from Where You Are to Where You Want to Be; The Diary of a CEO; The 7 Habits of Highly Effective People; 12 Rules for Life; The Everyday Hero Manifesto. Jack Canfield; Steven Bartlett; Stephen R. Covey; Jordan B. Peterson; Robin Sharma.