Promotional Packaging & Design even includes a CD with packaging templates, offering time-saving creative solutions for designer and the tools to create a project from start to finish. Hundreds of ideas and creative solutions to create head-turning promotional products and proposals to help launch and market new products and gain maxiumum press attention. Generously illustrated with the some of most innovative ideas and projects from the world's most talente graphic and product design practitioners Complete with packaging inspirations and ideas for a wide variety of projects from wines, cosmetics and food to fashion, music and media events, this book showcases a rich selection of the most innovative concepts in promotional material.