Starting your own business can be the most liberating, fulfilling step you've ever taken but you need a trusted guide, particularly in the tricky, early stages. Many start-up books focus on the mechanics of running a business, without really giving you insight into how you get to that point in the first place. That's where WHAT'S YOUR BRIGHT IDEA? comes in. Both authors have considerable experience of new business ventures. They offer an honest, waffle-free assessment of what's required to set up a business, and give you plenty of sound advice along the way. Going into business involves a lot of hard work, but it should also be fun too, and WHAT'S YOUR BRIGHT IDEA? will help stimulate the vital sense of adventure required to make a success of possibly the most significant journey of your life.