Twelve ways to make listeners like their speakers. Rule 1: If we feel that we are honored by being asked to address an audience, let's say so! Rule 2: Let's give our listeners sincere appreciation. Rule 3: Whenever possible, let's mention the names of SOME of our listeners. Rule 4: Let's play ourselves down-not up! Rule 5: Let's say "we" instead of "you." Rule 6: Let's not talk with "a scowling face and an upbraiding voice.".