Could you be an entrepreneur? How do you get started? What makes a successful business? In the third edition of this textbook, Paul Burns guides you through the start-up process using his innovative New Venture Creation Framework, by working through the three key phases: Research, Business Model Development and Launch. At every stage, crucial steps and considerations are revealed that provide comprehensive coverage of how to start a new business. Practical advice is combined with rigorous academic research and relevant case studies to help you envision your own venture. - Discover the author's unique approach and helpful guidance: - A fictional running case study, the Sofa-Bed company, offers insight on thematic concepts as applied to a specific example. - A wide variety of case studies covering a range of organisations, from 'side hustles' to conglomerates. - New cases for this edition include the Timpson Group, Gymshark, Natty's Jerk Shack and Stem & Glory. - Explore Further sections offer academic insights, demonstrating how theory can influence your entrepreneurial practice. - A Summary and Action Points conclude each chapter, consolidating learning and prompting you to apply knowledge to your own ideas.

Scan the QR code to access additional resources, which complement and link to the textbook, provided at no extra cost. These include: - The Digital links booklet, which provides links to useful websites and interviews with featured entrepreneurs. - The interactive Digital Workbook, to be used with the Summaries and Action Points in order to assess the viability of your venture. - Interactive quizzes. - Flashcards. The third edition of this popular textbook is essential reading for students of any undergraduate or postgraduate module in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs, as well as those who want a reference guide to starting their own business outside of the academic setting.