1. Introduction.- 2. An Anatomy of Ideology.- What Is Ideology?.- What Does Ideology Do?.- Ideology and the Construction of Social Identity.- Ideology, Social Identity, and Style.

- Style and the Semiotics of Social Identity.- 3. An Introduction to Armidale.- A History of Armidale and New England.- Colonial Armidale.- Ideology.- Discussion.- 4.

Materials and Methods.- Selection of Place.- Selection of Structures.- Selection of Variables.- Variables Relating to Social Context.- Variables Relating to Style.- Variables Relating to Geographical Context.- Variables Relating to Use.

- Data Collection.- Location of Structures.- Analysis.- Biases in the Database.- Limitations of the Study.- 5. The Semiotics of Social Position.- The Contexts of Production for Style in Armidale.

- Discussion.- 6. Relations of Meaning and Relations of Membership.- Creating Social Identity.- Discussion.- 7. Style in Space.- The Contexts of Interpretation for Style in Armidale.

- The Space of Style.- The Power of Style.- 8. Styles of Ideology.- Ideology from Artifacts.- Ideology and Public Identity.- The Material Constraints to Studying Ideology.- Discussion.

- 9. Investments of Meaning.- Context and Identity.- Stylishness.- Directions of Emulation.- Dominant Ideology.- Scales of Ideology.- Persistence.

- The Commodification of Heritage.- A Historical Archaeology of Ideology.- Appendix: List of Structures.- References.