Clear Vision : The Story of Clear Channel Communications
Clear Vision : The Story of Clear Channel Communications
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Author(s): Bunzel, Reed
ISBN No.: 9781931721981
Pages: 314
Year: 200804
Format: Trade Cloth (Hard Cover)
Price: $ 38.57
Status: Out Of Print

"Clear Channel Communications stands as the world's largest "out-of home" media company, with a radio division that reaches some 110 million radio listeners each week and a portfolio of more than 900,000 outdoor advertising displays throughout the world. No business (or industry) stands still, of course, and Clear Channel stands at the nexus of the past and the future. By merging innovative digital technologies with tried-and-true media practices and a solid business plan, Clear Channel stands to be a leading and innovative player on a number of media platforms for years to come." "Politics and agendas aside, the Clear Channel story is one about chance and circumstance, about opportunity and diligence and dedication to hard work. It's a story of fiscal prudence, vibrant leadership and, at times, an almost breathtaking capacity to influence the dynamics of the marketplace. More than anything, however, this is a story about people: genuine individuals with solidarity of mind and purpose, people who have been able to look past the rigidity of "the box" and create something where others only see dots. It is the story of two "tall Texans"- Lowry Mays and Red McCombs - whose entrepreneurial spirit and business acumen created the largest radio and outdoor advertising company in the world."--BOOK JACKET.



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