No doubt about it, Rolex is a chronometric legend. The company was founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who focused on innovation. Watch enthusiasts have Wilsdorf to thank for many outstanding models and technical advances, including the first officially-certified wristwatches, the waterproof Oyster housing, the Datejust, and sports watches like the Submariner dive''s watch, which dates back more than fifty years. Although this book gives the company's incredible tradition its due, it also devotes ample space to the present. Crafted in-house to exacting specifications, Rolex's breadth of timepieces combine the utmost in sophisticated luxury with advanced precision. All this and much more is yours to enjoy in the third volume of the successful The Watch Book series. AUTHOR; Gisbert L Brunner, born in 1947, has been working with wristwatches, pendulum clocks, and other precision timekeeping instruments since 1964. During the quartz watch crisis in the 1970s, he discovered a new love for mechanical timepieces as well.

His talent and passion for collecting chronographs led him to publish his first articles on the subject in magazines, including GQ, ZEIT Magazin, and Chronos, in the 1980s. He has since written more than twenty books about every aspect of the field. SELLING POINTS: * Informative text and hundreds of photos are a fitting testament to the world-renowned Rolex brand * Respected wristwatch expert and historian Gisbert L. Brunner shares his extensive subject knowledge once more * A must-have for watch collectors, enthusiasts, and anyone wishing to become one 250 colour and b/w.