"Brown analyzes prejudice from one viewpoint, the psychological, but with a variety of perspectives including personality, developmental, and applied. This reviewer was particularly pleased with the emphasis placed on both the social aspects of prejudice and its developmental nature. Brown's chapter 'Prejudiced Individuals' was compelling because of equal coverage given to the feasibility of such a concept and an open-eyed exploration of its limitations. Readers who are interested in that role that 'self' may play in the process of developing and maintaining prejudicial views will find chapter 6 of particular note. The most significant aspect of this work, however, does not come until the end. In the final chapters, Brown critically addresses the questions of whether prejudice is truly declining and the heretofore elusive challenge of how one can reduce it . a balanced analysis of the social-psychological roots of the past, present, and future of prejudice. Recommended for upper-division undergraduate, graduate, and faculty readers.

" Choice 'Following in the tradition of Gordon Allport and Henri Tajfel, Rupert Brown presents a cogent analysis of prejudice as a central social psychological phenomenon. He takes the reader on an organized journey through the literature on stereotyping, social categorization, and intergroup relations. Brown's writing is both intelligent and accessible, and his examples are well chosen.' - Professor Kay Deaux, City University of New York 'Rupert Brown - one of the foremost social-psychological scholars of intergroup relations - has provided a wonderful, up-to-date alterative to Gordon Allport's (1954) classic, The Nature of Prejudice. Like Allport, Brown writes with enviable clarity and renders even the most complex ideas accessible. Responding to the burgeoning research since Allport, Brown's book deals with all the key issues - including social cartegorization, stereotyping, modern forms of racism and , for me, the burning question of how prejudice might be reduced. His book will both interest researchers and delight students, as it deserves to do.' - Professor Miles Hewstone, University of Wales College of Cardiff 'The material is impressive and up-to-date.

There is nothing dogmatic about this book: each approach is presented in a fair and critical fashion. Students will get an accurate view of what social psychologists know about prejudice. When this is done with such talent, what more can one ask for? - Professor Jacques-Philippe Leyens, Catholic University of Lowvain.