4th edition of the world's most popular LinkedIn handbook--completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event . You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career . In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees , grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: * Set yourself apart from the LinkedIn masses and build a powerful professional network * Attract and engage with people who need your products, services, or skills * Locate the right people for business partnerships and revenue opportunities * Discover insider information about employers, customers, and competitors * Find a great new job--many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet--and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!.