Irbit Motorcycle Factory
Irbit Motorcycle Factory
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Author(s): Branch, John
ISBN No.: 9781616742034
Year: 200904
Format: Trade Paper
Price: $ 9.66
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

This mini-case outlines the evolution of the Ural Motorcycle, from its origin as a three-wheeled motorcycle built for the Soviet military in a small factory in Moscow, increasing demand after the fall of the USSR, and precipitous decline soon thereafter, as Japanese, Italian and French models entered the market and won over Russian consumers.


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