StrongFiber Company Limited
StrongFiber Company Limited
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Author(s): Branch, John
ISBN No.: 9781616743222
Year: 200905
Format: Trade Paper
Price: $ 9.66
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

This short case highlights the business venture of Suwan Trimanaphan, a Thai entrepreneur who started a company called StrongFiber Company Limited. StrongFiber manufactured fiberglass doors, which had many advantages to wood or steel doors. the case asks students to design an internationalization strategy for the small company, which has set its sights on North American markets.


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