From the do's and don'ts of meeting a Chinese government official to the applications of Sun Tzu's Art of War, When Yes Means No (or yes or maybe!) is a road map for the Westerner navigating the often frustrating, elusive world of Chinese trade negotiations. The book is organized around thirty-six sayings that encapsulate ancient Chinese strategies. It also includes anecdotes that will entertain, instruct, and provide hope to Westerners engaged in the long and drawnout process of negotiating a deal in China. Author Lawrence J. Brahm dispenses the same insights he provides to Fortune 500 companies looking to access the great economic power of China and includes a useful glossary and appendix.