Budget: A portion of $14,000.00 marketing and publicity budget. Galleys: PDF galleys/blads will be available. National, Regional, and Market Specific Advertising: Targeted advertising in select media outlets; Participation and promotion at all major art book and comics festivals in the US and Canada, where we have been successful in getting artists on panels and generating awareness and subsequent coverage with industry press and social media influencers; Print/Online Media Campaign: We aggressively promote our titles and are always seeking out ways to garner attention, using traditional means, such as creating trailers and sending press releases and review copies to key media outlets and influential reviewers, but also creating custom marketing strategies unique to each release, including social media partnerships with comics media, and brand partnerships with companies like Soylent at trade shows. These efforts have resulted in coverage across an array of media outlets including AV Club, Boing Boing, The Chicago Tribune, Comic Book Resources, The Comics Beat, The Comics Journal, The Comics Reporter, the Huffington Post, the LA Times, Newsarama, Paste, Publishers Weekly, Vice, and many more. For Röhner,we are exploring, related media outlets and audiences. Social Media Campaign: Our web and social presences are distinct and continuing to grow. Our 2dcloud.

com website functions not only as a locus for our direct sales and artist and publisher information, but also has exclusive content to drive additional traffic to the site. In terms of our social presence, we are active on all major channels: Facebook (facebook.com/2DCLOUD with 1,600 likes), Twitter (@2dcloud with over 2,400 followers), Tumblr (2dcloud.tumblr.com, with over 2.200 followers, and Instagram (instagram.com/2d.cloud, with over 3,300 followers) Artist Self-Promotion: Our artists are actively engaged on social media and in touring with fellow 2dcloud artists whose releases we've paired for each season.

Tara Booth has a following of over 55,000 fans on Instagram, and we will be leveraging her fanbase through social media promotions leading up to the book launch. We will also be pursuing features in conjunction with World Mental Health Day in October, leading the release of the book. Key media targets include the mainstream literary outlets, leading arts and culture newspapers, comics journals and fine art publications, as well as select mental health websites and organizations.